5 Mistakes Online Teachers Make on OTMs—and How to Avoid Them

Online Teaching Marketplaces like Preply and iTalki offer freedom, but many teachers give up too soon because they struggle to find success.

Here’s why—and how to fix it.

❌ Mistake #1: Generic Profile Descriptions

If your bio says, “I’m a passionate teacher who loves helping students,” you’ll blend in with thousands of others.

✅ Instead: Write a profile that speaks to a specific student goal—like “Helping professionals speak confidently in business meetings.”

❌ Mistake #2: Undervaluing Your Services

Starting too cheap attracts the wrong students. You’ll work more and earn less.

✅ Instead: Price with confidence, and justify your rate with your experience and results.

❌ Mistake #3: No Niche

Students don’t want generalists—they want experts.

✅ Instead: Position yourself as the go-to teacher for IELTS prep, Business English, or English for Developers.

❌ Mistake #4: Weak Videos

Most decisions are made within the first 10 seconds of watching your intro video.

✅ Smile, be clear, and talk about what the student will get—not just your background.

❌ Mistake #5: Inconsistency

If you disappear for a week, your profile drops in rankings. Consistency is key.

📘 My OTM eBook dives deep into how to create a standout profile, attract repeat students, and grow your freelance income.

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